Course Summary :
This course is about what we can learn today from the historical development of the field of business strategy, as managers, as entrepreneurs, and as innovators generally.
Placing the traditional strategic tools in an historical perspective not only helps us to understand the reason why they were created but also informs us how to use them properly when innovating in our organisations.
The course is divided into four sections, each of which covers a substantial stage in the development of business strategy.
The course is for those curious about the field of business strategy and how it has evolved over time. The aim is imbue the strategy tools we use on a daily basis with a soul.
A basic understanding of business strategy might facilitate the learning experience, but it is not a prerequisite for the course.
Target Audience :
This course is for entrepreneurs, managers and business students willing to dig into the field of business strategy. It is for those seeking to discover the why and the how behind the development of new theories over time and to learn how they can be used
Section 1 - Intro
Section 2 - Business strategy 1800 - 1950
When did business strategy emerge?
The visible hand of management
War influence on strategic thinking
Summary and insight
Section 3 - Business strategy 1950 - 1970
Connecting the parts
Form the notion of the market to the concept of Industry
The SWOT analysis
Business strategy is multi-dimensional
The rise of strategy consultants
The experience curve
The BCG matrix
The GE-Mckinsey matrix
The fall of management consulting firms
Section 4 - Business strategy 1980-1990
The sub-field of industrial organization
Unbundle industry structure
The Five forces framework
Company positioning within the industry
The value chain
Porter's generic strategies
Connecting the value chain and generic strategies
Section 5 - Business strategy from 1990 - today
Adding people to the strategic equation
Adding time to the strategic equation
Stefano’s aim is to facilitate a design thinking agenda in organisations pursuing a strategic innovation approach. Stefano collaborates with the management of medium sized and large organisations (on ad hoc projects) but also with start-ups, through online learning and group facilitation sessions. In addition to promoting and facilitating the adoption of a design agenda within organisations, Stefano encourages managers to challenge their current understanding of their work and the mental models they have created to explain reality. Stefano’s on-line courses invite participants to take part in a conversation about entrepreneurship and its purpose in society. The courses introduce the concepts of strategic thinking and design thinking. Designing a learning environment inspiring participants to open up their minds and hearts is Stefano's ultimate goal and desire.