Email Marketing Masterclass

449 2,495

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Digital Marketing

15 days Money back Gurantee

Unlimited Access

Android, iPhone and iPad Access

Certificate of Completion

Course Summary :

THE step-by-step Comprehensive Guide to building an email list and creating emails your subscribers actually WANT to open!

No fluff, no out-dated information, just practical knowledge for the digital and affiliate marketer.

In this course I teach you:

  1. What types of emails there are and when to use them
  2. The importance of Lead Nurturing and how you can start using it
  3. How to write an effective Subject Line
  4. The way to think about structuring the Call To Action
  5. How to choose an Email Marketing System that won't break the bank
  6. What you should look out for BEFORE sending a newsletter
  7. What to measure and how to improve those metrics before and AFTER you send the email
  8. How to ethically grow your list using FREE, easy to use and time-tested techniques and tools for effective Email Marketing
  9. Why your subscribers become uninterested and how to solve this issue
  10. What SPAM is and how to avoid it
  11. How to avoid the Promotions Tab in Gmail
  12. About the Trends for performance-based Email Marketing

Because this is a Comprehensive Course, it's around 4 hours, with easy to navigate sections. You can skip over the ones you're not quite interested in, but I'm pretty sure you'll still learn something from each section, no matter how much of an Email Marketing Expert you are.

I created this course to shed some light on the newest, most effective techniques and tools, with a focus on growing the list and learning all about your leads.

Pre-Requisites :

a basic knowledge of email marketing, a thirst for learning more

Target Audience :

entrepreneurs, young digital marketers, affiliate marketers

Curriculum :

Section 1 - Intro to the course
      1 : Intro08:38
    Section 2 - Learn the types of emails and what lead nurturing is
        2 : Email types14:09
        3 : Lead nurturing18:26
      Section 3 - Discover how to craft an efficient email
          4 : The subject line20:55
          5 : The call to action09:36
        Section 4 - Let's choose a system and check for errors
            6 : The email marketing system13:26
            7 : The sending checklist11:54
          Section 5 - How to measure and improve your campaigns
              8 : Metrics for measurement13:32
            Section 6 - How to grow your list
                9 : Examples and guides - Part1/410:00
                10 : Examples and guides - Part2/415:17
                11 : Examples and guides - Part3/413:08
                12 : Examples and guides - Part4/416:22
              Section 7 - Explore reasons why you have Unsubscribers
                  13 : Reasons for unsubscribing Part1/217:43
                  14 : Reasons for unsubscribing Part2/210:16
                Section 8 - What is SPAM?
                    15 : Avoid the SPAM folder and the Promotions tab in Gmail Part1of2 09:14
                    16 : Avoid the SPAM folder and the Promotions tab in Gmail Part2of2 13:36
                  Section 9 - What are the trends for the future?
                      17 : Email Marketing Trends for the future09:26
                    Section 10 - Outro to the course
                        18 : Quick recap07:19


Instructor :

Sorin Amzu


I'm a digital marketer in love with content. I enjoy explaining complicated topics and connecting with fellow minded marketers. I started with social-media, wrote a book about facebook in 2011 and soon got hired at a digital marketing agency. There I flourished, learning all about google adwords, facebook ads, conversions, email marketing, etc. It was a stepping stone towards something much bigger, as I soon was working on my own little projects. Over the years, I've felt that I've alway gravited towards helping people. Figuring out what issues or problems they have and finding new ways to improve their lives. Whether this was through my digital marketing or my writing, it's always been a fun activity for me. It wasn't until recently that I finally saw the impact that my words have on people. I decided to take myself much more seriously. I created a blog, pitched to clients and actually got work as a content marketer. I was helping brands spread their brand and get sales, using just my words. That was when I decided to pursue course making as more than a hobby. I started promoting them more, learning more, investing in better equipment and connecting with fellow digital course creators. Now I'm on my way towards my goal of teaching 1 million people around the world about digital marketing.


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